social Strategist & content CREATOR
Freelance & Blogging, 2022 – Present

• Food photography & set styling
• Content strategy & creation
• Social media management
• Market research, A/B testing, Audience studies
• Brand development & Partnership management

Business StrategIST
DPDK, 2022 – Present

• Driving the creation and successful delivery of marketing, business and content strategies to 5 clients.
• Identifying opportunities to grow business with new and existing customers and translating them into tailored actionable plans.
• Providing guidance to 5 cross-functional teams on the execution of marketing plans and other strategic initiatives.
• Onboarding and guiding new team members, hosting knowledge-sharing sessions.
• Creating 4 internal frameworks and roadmaps with Department Heads to further optimize company processes.
• Solidifying unique proposition of 12 strategy services in collaboration with Head of Strategy and internal Marketing Department to ensure company growth.
• Keeping up to date with company offerings and industry trends.

Business MANAGER
DPDK, 2020 – 2022

• Recognized as one of company’s HubSpot representatives, onboarding clients onto the CRM platform and consulting on HubSpot marketing strategies.
• Taking ownership of managing 7 clients.
• Assisting in delivery of 8+ projects.
• Evaluating project results and KPIs.

• Supporting 10 accounts with pre- and post-sales activities.
• Tracking and measuring client & business performance through reporting tools.
• Managing contact database, product portfolio information and records of customer interactions in HubSpot.
• Analysing internal data to help optimize processes and automate cross-departemental workflows in HubSpot, Harvest and Mavenlink.
• Collaborating with Sales Representatives, Account Directors, and Customer Support Manager to ensure customer needs are met.

• Curating and engaging a community of international students in the Netherlands on College Life social platforms.
• Content strategy and copywriting for College Life channels.
• Influencer marketing management.
• Planning marketing campaigns for the expansion of College Life.
• Managing College Life’s partners and stakeholders.
• Managing job vacancies on College Life Work platform.
• Guest-blogging on College Life’s Instagram to engage with the audience.

Marketing Assistant
Per Ardua Education, 2014 – 2015

• Crafting social media marketing strategy for an education consultancy agency that specializes in marketing and recruitment for UK education sector, assists with all aspects of enrollment and accompanies students and their families throughout their academic careers.
• Managing social channels, focus being on growing Facebook community.
• Identifying customer touchpoints along the journey.
• Drafting communications plan for online and offline channels.